The 2020 Subaru Love Promise Community Commitment Award

We've been nationally recognized for our dedication to our community and the Subaru Love Promise.

We're honored to receive the 2020 Subaru Love Promise Community Commitment Award. This award nationally recognizes Subaru retailers who are making the world a better place while demonstrating an outstanding commitment to supporting passions and causes in local communities. These efforts are focused in important areas such as the environment, community, health, education, and pets.

The 2020 Subaru Love Promise Community Commitment Award

What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated over $28 million to the ASPCA and through Subaru Loves Pets has helped support the rescue, transport, adoption and well-being of over 230,000 animals across the country. 


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Since 2018, Subaru has partnered with TerraCycle.  Participating Subaru retailers collect hard-to-recycle trash that was headed to local landfills. We collect approximately 2 tons of this hard-to-recycle trash monthly, which will be converted to furnishings and other usable items and donated locally.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Since 2015 Subaru, in partnership with the American Association for the Advancement Science, donated over 277,600 award-winning science books.  In addition, through our partnerships with Staples and we supported teachers and students with donations of S400,000 in gift cards and school supplies. 


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.
*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks. 


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Since 2016, Subaru and its retailers have partnered with the Leukemia & Lymphoma Society (LLS) to donate over 167,000 blankets and 21,500 arts & crafts kits and reached nearly 150,000 patients in more than 780 hospitals nationwide. 

How is Kelly Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Pet Placement Center
Leave no Trace
Hamilton County Schools
Greater Chattanooga Area Foundation, H*ART Gallery
 Subaru Love Promise Heart

Love Promise Stories from Kelly Subaru

Subaru and Kelly Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Pet Oxygen Masks  –  Chattanooga Fire D

Kelly Subaru Donates Pet Masks to Chattanooga Fire Dept. Although the U.S. Fire Administration doesn’t keep an official statistic, industry sources estimate 40,000 to 150,000 pets die each year in fires. Most succumb to smoke inhalation. In most states, emergency responders lack the equipment to resuscitate and save pets.As part of Subaru Loves Pets month, Kelly Subaru generously provided the Chattanooga Fire Department dozens of pet oxygen masks, greatly expanding its supply! Our pets are part of our families, so it's important for our crews to have this life-saving equipment on the scene of fires. As part of this donation, all fire trucks in the city of Chattanooga will be equipped with animal oxygen masks. In addition to donating these life-saving masks, Kelly Subaru donated hundreds of pounds of pet supplies and food to area shelters, further demonstrating their love of pets. The specially-designed animal masks can be used both on conscious pets that have suffered from smoke inhalation and pets that need to be resuscitated after losing consciousness from exposure to dangerous toxic fumes. Since being trained and on this life-saving equipment, the Chattanooga Fire Dept. has saved dozens of animals from death or smoke inhalation. We are grateful for this donation from Kelly Subaru to be able to continue saving pets and reuniting them with their humans.

Make a Dog’s Day  –  Andy A

Subaru is proud to establish the first-ever National Make A Dog’s Day October 22nd. As part of Subaru Loves Pets month, we’re inviting all dog lovers to do something extra special for their furry best friends. Plus, Subaru will be focusing our efforts on helping the hardest-to-adopt shelter Dogs –those with special needs-find homes. Get ready to fall in love withThe Underdogs. #MakeADogsDay Meet Gabi! Gabi has been at the Humane Society of NWGA (Northwest Georgia) for seven years. If you asked the volunteers to pick their favorite animal at the shelter, Gabi would win hands down. She does not do well with dogs or cats so must be the only animal in an adult only family. She loves people and will bond very quickly to you. Gabi would make someone a great companion. She is waiting patiently for her forever home. If you have room in your heart and your home for this sweet girl then please fill out an adoption application, highlight and right click this link: #MakeADogsDay #SubaruLovesPets #TheUnderdogs

Vacation to the Galaxy's Edge Saved  –  Like and Steve B

On Aug 16 we began our driving trip from IL to Disney World for the preview of Star Wars Galaxy Edge in our 2012 Subaru Outback. Between Nashville and Chattanooga at 12:30 AM all the warning lights on the dashboard began to flash and change colors from yellow to red.While trying to located Kelly Subaru in Chattanooga we made a wrong turn and discovered the car would not go into reverse. I had to get out of the car and push while my husband put the car into neutral. We made it to the driveway of Kelly Subaru at 1:30 AM in a city we did not know. We waited all night in the car for the service department to open. When Rob arrived to open the gate, he let us into the service area early so that we could use the restroom as that we had been in the car all night. John (the service department supervisor?) and Rob, the technician, went to work on our car even though we did not have a appointment nor were we from the area. John offered us a ride to get breakfast off site,but we declined because we were worried about the possible repairs and delay of our trip. John kept us informed as to the repair progress throughout the morning. By 12:30 PM,Saturday morning, they had found the problem and made the repairs at a very reasonable cost. WE WERE BACK ON THE ROAD. KUDOS TO SERVICE DEPARTMENT OF KELLY SUBARU ENABLING US TO COMPLETE OUR TRAVEL THE GALAXY'S EDGE. MANY THANKS TO THE WONDERFUL STAFF OF KELLY SUBARU. YOU SAVED OUR VACATION!! Like and Steve Bonomo Princeville, IL

Where Love Meets Hope in Chattanooga  –  Lori F

On Monday, June 24th, PT LLS Staffer, Stephanie McClurg met with three Subaru employees and Gerre Schwert, a Clinical Oncology Social Worker with CHI Memorial. While they were not able to meet with any patients, one of the clinic workers was herself a leukemia survivor. She and Gerre told the Subaru employees about the clinic and they were very touched to hear about support group meetings that are held there and the ways patients are getting help besides their medical treatments at CHI. We appreciate Subaru staffers for taking time to deliver the blankets and Arts/Crafts kits and sharing the love with patients. CHI planned to deliver them that afternoon to some patients and would continue.

Kelly Subaru Supports Battle Academy!  –  Jesse G

Kelly Subaru Crew rocks! Thank you for donating such a great resource of books to Battle Academy. With the help of your group, we will make a positive impact by focusing on improving STEM instructional learning. We are grateful for your time from a busy day to serve our children and teachers with these free resources that will supplement our curriculum. We look forward to the excitement and engagement of our students in the world of learning about science and math. We appreciate your generosity and thoughtfulness. Thank you again! Jesse Goins, Principal Battle Academy of Teaching & Learning

Subaru and NWF Love the Earth!  –  Linda B

5th grade students hauled the dirt. 2nd grade students planted it. We are dedicating it to our retired Assistant principal who loves gardening

Kelly Subaru Supports Meals on Wheels  –  Stacie S

Good afternoon Mr. Kelly, I just wanted to thank you for allowing your staff to join us as we delivered meals yesterday! I have attached a picture. Here is what we posted on our Facebook page: We love partnering with Kelly Subaru during this year’s Share the Love event! Today, staff from Kelly Subaru and Meals on Wheels joined forces to deliver meals in a Kelly Subaru wrapped vehicle. They were the WHEELS, we were the MEALS, and our seniors (who loved the visit) were the WINNERS! Learn more at by visiting…/…/share-the-love. #SharetheLove Thanks so much! Stacie M. Smith Program Manager Southeast Tennessee Area Agency on Aging and Disability/ Southeast Tennessee Development District PO Box 4757 Chattanooga, TN 37405 Phone: 423-424-4277 Fax: 423-424-4225

Sharing and Serving  –  Steve M

Thank You Kelly Subaru Crew! Thank you for volunteering at the Chattanooga Community Kitchen today. With the help of your group we were able to serve 190 meals at lunch. Thank you for taking the time from your busy day to serve the homeless and needy. I look forward to seeing Tim, Tyson, Laura, Robin, Judith, Steve, and Casey again soon! You all did a wonderful job and it is much appreciated! Thanks again!-Michelle Callahan

Subaru Loves Learning Book Drive - August 1-31  –  Molly M

Join us in our Subaru Loves Learning initiative during the month of August! We are partnering with the American Association for the Advancement of Science (AAAS) in donating science books to Normal Park. All of the books that will be donated have been recognized by AAAS as some of the best science books in their field. Contact us to learn more information.

Subaru Loves the Earth - E-Waste Event  –  Danielle S

We would like to thank our customers for participating in our E Waste Recycling event during the month of April. With your help, we were able to prevent 17,220 lbs of carbon emissions from polluting the atmosphere. This is equivalent to saving 660 trees, 2,928 gallons of gasoline, 24,964 plastic bottles, and 114,828 aluminum cans. Thank you for helping strengthen the Subaru Love Promise!

April 1-30, 2015 E-Waste Recycling Event  –  Molly M

Throughout the month of April, we are hosting an E-Waste Recycling Event in our store to collect unwanted electronics. We've arranged to work with a company who will responsibly collect, re-purpose, and recycle your electronic waste. Help us protect our environment. Just show up with your E-Waste and we'll do the rest! The first 50 customers who contribute will receive a complimentary environmental badge of ownership. We will accept: LCD Monitors, Cell Phones, Laptops, Tablets, CRTs up to 40 inches, Video Games/Consoles, Fax Machines, DVD/VCR Players, Printers, Computer Peripherals, Switches/Routers, Cords and Wires.